Social Real Estate: Is Groupon a Viable Marketing Solution

 

I have been toying with the idea of using Groupon for a while. Most agents’ opinions were that Groupon could not be used successfully to get more customers in the world of Real Estate. They complained and belly ached about the fact that they “don't make enough money off deals as it is and now we're going to confirm what the public thinks that we make too much money by offering discounts?” The naysayers can put it to rest now. I always knew there was a way to make Groupon work for Real Estate I just hadn't put my finger on it yet. Well, the wait is over! Dream Town Realty in Chicago, IL launched the first official real estate specific Groupon campaign in April and man did it go over well! They weren't exactly original since deals like this have been offered on http://housetipper.com/ since its launch, but who needs original, we're looking for results!

I don't really want to get into the specifics about what Dream Town offered but rather their potential for income from the offer. If you want to see their offer go here: http://www.groupon.com/deals/dream-town-realty. After putting the offer out for five days they had over 200 people buy it for $25 a pop. If they were featured, Groupon will take a cut of the $25, but the gross income just from the campaign was almost $5500 dollars! Now let's talk real estate. They had about 220 people buy the offer and their contract must be $150,000 or higher to use the coupon. Let's even be conservative and say that out of all the closings from this campaign the average is $175,000 at 3% commission and that 20 people never redeem the offer. This still comes out to be over $1,000,000 in commissions in one year! Those are staggering numbers!

Let's be even more conservative. Let's say that the average contract was $150,000 at 2.5% commission and that only 100 people, less than 50%, redeem their coupon and the realtor pays the $1000 dollars cash straight out of their commission. They will still make $275,000 dollars in commission and that is being way over conservative. We won’t even get into the fact that they will likely resale their home with you if you do your job as an agent... $$$

So after all that, is Groupon a viable real estate marketing solution? Let's see... they have made a connection with your company as being tech savvy and as part of their social network, they have a vested monetary interest in using your company, and they have likely suggested your company to their friends. What do you think? Of course it is a viable option to use when seeking to gain a more loyal and satisfied clientele. The main question is not "if" you are going to use Groupon but "how"?

Osama Bin Laden is Dead: Social Media & Our Society

Last night the world breathed a sigh of relief and a cry of victory as a long awaited announcement was made, "Osama Bin Laden is dead." The justice of that moment sent many Americans into a frenzy of celebration, a flash mob of citizens gathered outside the White House and sang "We Are the Champions", a celebration broke out in Times Square around a group of fire fighters, and cadets at West Point passionately sang our national anthem. So how were these celebrations started, how did the crowd gather outside the White House before the President ever appeared from the East Room? The answer is simple: Social Media. The first twinge of the evening hit Twitter from the account of the Presidents Chief of Staff. Not longer after that there were pings of Bin Laden in the air, and by 10:15 it was clear what the President would be speaking on despite the fact that his topic had not been released. Before the President ever reached the podium most of the world knew that Osama Bin Laden was dead, not because of the great reporting of International Media Giants, but because of tweets from Congressional staffers and White House interns. 

I found it intriguing that before the President ever said a word "Osama Bin Laden" was trending on Twitter and my news feed on Facebook was overrun with statuses about the death of Bin Laden. People on the streets discovered the news via their smartphones and told people they were walking by about the news. Our culture and society has forever changed. News and events are instantaneous. Many people were checking in on Facebook after the horrible storms in Alabama to let their loved ones and friends they were O.K. The Arabic Revolutions were started through social media and continue to grow through the avenues of Facebook, Twitter, and Youtube. Our lives have begun to revolve around these virtual venues of communication, and it's only going to continue to grow! 

So real estate agent, do you have a Facebook page, do you have a Twitter account, are you LinkedIn, are you a Tumblr, are you on blogging, do you even have a smart phone? If you don't, last night should be enough to convince you that it is time to embrace the change everyone around you has incorporated into their lives like second nature. They check their Facebook news feed like you watch the evening news, they follow trends on twitter like you read the obituaries, and they blog to the world like you write letters to editor. Maybe it's time to put a little more reach on your message and broaden your horizons to embrace the technological revolution of immediate world wide news from the most powerful tool yet: Social Media.